Why is search engine optimisation (SEO) so important? These days having a website is not enough. With so many competitors out there, you must do extra work to get your site to appear on Google or other search engines.

There are two kinds of Search Engine Optimisation - On Page and Off Page.

On page are changes you can make on your website to improve the relationship between your keywords (the words/phrases that customers must enter in Google search to find you.

Off page are additional things you can do around the internet to create backlinks (links that point back to your website) for Google to be satisfied yours is a valid and popular site.

However, you should be careful.

There are also two kinds of SEO activities - White Hat SEO and Black Hat SEO.

White Hat SEO is where you use 'Google-approved methods and techniques to backlink and improve your Google ranking.

Black Hat SEO is where you use methods and techniques that are not approved by Google, and, in fact, can damage ranking or have you blacklisted from Google altogether.

Google is constantly changing the rules! That is why good SEO is a journey, not a destination. Hyperdriven will help you take the journey at a low cost with minimal effort to maintain and improve your ranking on Google.