Authority advertising is a brilliantly simple way to place your ad on ANY webpage.
So, you see something like this on Twitter:-
8 #Xero Tips and Tricks Every Small Business Owner Needs to Know! http://aourl.me/s/487a6d
You click the link, and sure enough, it's a useful page with tips about Xero, but then, a small ad appears in the bottom corner...
This is an Authority Ad!
We take real web pages and put your ads on them. Now, you can post real, useful, informative posts relevant to your business and get rewarded with an ad back to your site.
This lets you post on LinkedIn and Facebook Groups and be considered an authority, not just another group spammer.
This can be almost any web-page.
We suggest you choose a page that contains informative pages that someone might be looking for. E.g. How to apply for a visa, or how to change oil on a car - whatever is relevant to your business.
Please note: YouTube and Vimeo pages won't work.
This is a simple overlay ad with your logo, a short message and a button link to take the prospect to your landing page.
We then supply you with a special link - this contains the page of your choice with the ad as the overlay.
You then post your link on Facebook, Twitter, Instagram, via email, or whatever channel you choose.
The page appears and your ad is overlaid on top!
Alpha7 sells a reporting tool called A7IoB to Xero users. We took a page about Xero tips and put their ad on it. The page was posted across social media.
NexPay offers a foreign exchange service to international students. We put their ad on a government page about student visas (above).
BIReady sells a product called Ajilius. Microsoft wrote about it on their blog. We created a link with BIReady's ad overlaid on the Microsoft page.
Absolutely. We are not hacking any sites to do this, nor are we copying any content. We simply take the source site and display it with your ad on top using a special link. That's all! You're hardly like to get any complaints from the website owner since you're driving more traffic to their page anyway! It's a win-win!
The point is you can take ANY content from any website that contains useful info related to your business and what you do, and place YOUR ad on top. You then post the special link on your social media to generate traffic for your business. To the rest of the world, it looks like you are posting an interesting article, and it is, but one loaded with YOUR AD!
Pretty much! It doesn't work on some pages having videos that might autoplay, but it works on just about any other webpage.